Breaking the World Record for Email Review

Contact: Warwick Sharp, Vice President, Marketing and Business Development, Equivio Inc.
(800) 851-1965 | info@equivio.com | www.equivio.com

A Jamaican sprinter, Usain Bolt, broke the 100 meters world record a few days ago with a time of 9.72 seconds.

He took two one-hundredths of a second off the old mark, set by Asafa Powell, also of Jamaica. Jamaica is looking good for sprint gold at Beijing.

In any case, as you probably saw, for this achievement, Mr. Bolt made the headlines in almost every newspaper and news service worldwide. Let's think about what happened. Two one-hundredths of a second is a 0.2% improvement, and that puts him on every television set on the planet and assures him of hero status back home.

Now let's switch tracks from athletics to litigation, specifically email review. Of course, we know that litigation review is more like a marathon than a sprint event. But instead of a 0.2% improvement, let's assume a 60% improvement. That's to say, a 60% reduction in email review costs. It might not get you on CNN, but your firm would be assured of hero status with your customer.

IT'S ALL A QUESTION OF THE RIGHT PREPARATION

No one can run under 10 seconds without the right preparation. The same is true of email threads. It's a question of how the data is prepared. This is where Equivio comes in to play with emails.

As we all know intuitively, some emails are contained within other emails. For example, if I send an email to Mr. Bolt:

To: Usain Bolt
From: Warwick Sharp
Date: June 1, 2008
Subject: Lightning bolt

Hi Usain, that was a great run. Congrats.

Regards,
-Warwick

The Mr. Bolt replies:

To: Warwick Sharp
From: Usain Bolt
Date: June 2, 2008
Subject: RE: Lightning bolt

It wasn't the wind factor, it was the crowd factor. I did it for the crowd.

Cheers,
Usain
------------------
To: Usain Bolt
From: Warwick Sharp
Date: June 1, 2008
Subject: Lightning bolt

Hi Usain, that was a great run. Congrats.

Regards,
-Warwick

Mr. Bolt's reply contains my original email. There's no point reading both emails. The first is contained in the second. We can read just the last email in this thread, and we've covered all the data.

FROM INTUITION TO WINNING

We all know intuitively that it's enough to read the last email in a thread. But this intuition won't help much when we are confronted with half a million emails. With email review, our intuition has to be converted into a systematic, repeatable business process.

This is Equivio's job: Equivio turns your intuitive understanding about emails into business reality. We do this by analyzing email content. We find the emails that contain other emails, but are themselves NOT contained in any other email.

We call these "Inclusives". My email to Mr. Bolt is not an Inclusive. His email to me is an Inclusive.

By reading just Inclusive emails, you can save 40 to 70% of the review effort.

SEE IT TO BELIEVE IT

We ran our email threads technology on the Enron case. Out of half a million emails, we found 205,000 Inclusives. A reviewer could skip the other over 300,000 emails because they are contained in the Inclusives.

That's a 60% review cost saving.

Check out an example from the Enron case. Click to download.

Equivio's email thread capability is used by the US Department of Justice and over 40 e-discovery service providers to understand email data faster and better.

Usain Bolt is a winner with a 0.2% time saving. Join the winners with a 60% time saving. Find out how. Schedule a Web demo.

Warwick Sharp
Vice President, Marketing and Business Development
Equivio Inc.
5260-G Nicholson Lane
Suite 150
Kensington, MD 20895
(800) 851-1965
info@equivio.com
www.equivio.com

EQUIVIO > LESS IS MORE

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